Mark Hennessy
Logo Design
For Mark's transition to independent consulting after decades in tech recruitment, we designed a logo that reflects his deep expertise and trusted reputation among high-profile European tech clients. The result is a clean, elegant logo, inspired by Scandinavian precision, embodying:
- Objectivity
- Simplicity
- Precision
Swiss typography and trustworthy blues
We drew heavily on the objectivity and precision of the Swiss style, aligning with Mark’s vision for simplicity. We selected Articulat, a modern sans-serif that’s "strong, sharp, and well-spoken." The primary color, Byzantine Blue, adds depth and reliability to the brand, while two analogous bcreate a harmonious and cohesive palette, reinforcing the sense of trust and professionalism.
Expanding the brand
We created branding materials to preview how the logo integrates seamlessly into the new brand identity, reinforcing Mark's professional image in diverse digital and printed contexts.
